If you've been looking into renting or buying a timeshare, you've probably wondered what's with the colors? Red weeks, white weeks, green weeks? What does it mean? Perhaps a timeshare is the pot of gold at the end of the rainbow. The colors are an easily understood way of indicating level of demand at various times during the year. Since timeshares are located all over the world, the most desirable vacation season will vary from location to location. Certainly more vacationers will flock to the warm beaches of the Caribbean during the winter to escape the frigid snows back home. Likewise, Aspen may be pleasant in the summer, but the high season is in winter when its magnificent ski slopes draw hordes of vacationers. Every vacation destination has its season when demand will be highest, which is what the colors indicate. Colors were developed by timeshare exchange companies as a way of trading value for value. There are two major exchange companies in the world: Resort Condominiums International (RCI) and Interval International (II). Exchange companies operate banks where timeshare owners can deposit their week at a given resort (see our last post for more information on timeshare banking). This creates a pool of weeks at various resorts around the world from which members can select a resort and vacation time of their choosing. To assist in determining the value of each timeshare for the purpose of exchanging them, the exchange companies divide the 52 weeks of the year into periods of high and low demand at each resort and color code them for ease of use:
- Most popular = Red (RCI & II)
- Medium demand = White (RCI) or Yellow (II)
- Low demand = Blue (RCI) or Green (II)
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