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Friday, August 31, 2007

How to Market Your Timeshare

So you have decided to sell your timeshare property. How do you get started?

Well, there are a couple of ways, you can sell your timeshare using free web tools, promote it yourself online, or contract with a timeshare realty broker. In this blog we are going to speak only about doing it yourself and the free tools that we have online that allow you to market your property using the power of the Web. We'll do another post in the future on selling your timeshare through a timeshare realty broker.

The first thing that you should have is some great photos of your unit and the timeshare resort property. You can get these from your resort property's website and property manager or snap some pictures the next time that you visit. Without photos your property will simply sit there so make sure that your photos are great!

On our sponsor's site, Timeshare Giant, we have two types of timeshare resale listings, a totally free one -- no strings attached -- and a paid listing. The difference is that with the paid listing you will get ad-free space to advertise your site. The free listing will have an ad at the top. Both types of listings will allow for great exposure and allow visitors to find your listing through our site search features.

When you write the content for your advertisement, keep in mind what potential buyers want and need to know. Take time to "romance" your listing. Romancing your listing means focusing on the features and how they benefit your potential buyer. Make sure that your listing is truthful and that the photos are current. If you are not sure what to price your timeshare resale at, ask your resort property manager for advice. Remember price will be one of the most important features for your advertising content as well as location. Potential buyers will be shopping by price, time of year, or by location most frequently. If you are priced too high, your listing will sit. When it comes to price, be realistic, it is better to move to a close on the property than to sit for months without even a nibble. If you feel like you want to sell your timeshare quickly a timeshare realty broker may be the best bet for your need. Professional timeshare real estate brokers will understand the market from a professional level and able to offer more authoritative guidance as well as selling comps to help determine the best price for your timeshare resale.

In addition to advertising your timeshare on our site, you may want to consider promoting your site yourself by creating a mini website for it. Many Internet service providers provide free web space and even site building tools to allow you to post some photos and content as well as a link to your email. Also check with your resort's management to see if they have a list of local units for sale that they can add yours to as well. You may even want to consider online advertising although it would not be free in this case pay per click may be a very cost effective way to get the word out that you have a timeshare unit for sale.

One of the big things to keep in mind as you sell your timeshare is what is it that made you want to buy it in the first place? Was it the location, was it the week that matched your schedule, was it the amenities of the property? Whatever it was that clinched the deal for you, make sure to cover that in your advertising content in your listing text or your other marketing materials. Let your buyer know what made you fall in love with your timeshare, they may just end up sharing your enthusiasm and be your buyer.

 
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